Gucci

Client: Gucci / Internal
Studio: Brooklyn Digital Foundry
Title: Gucci Timepieces - Remastered
Scope: Stills and Video
Date: 2019

The Project:

This project was a revisiting / remaster of an older commercial spot Brooklyn Digital Foundry produced for Gucci. We dusted off the old models, retopologized them, and then lit, shaded, and rendered them using modern techniques. As a studio, this was a good learning experience for lighting and shooting products -- bringing out the highlights in diamonds and contouring brushed metal was quite a fun challenge.

My Role:

I worked primarily on the model cleanup, UVs and shading for the two watches pictured here. For the gold watch, I had to source a model of a realistic diamond cut in order to get the internal reflection, diffraction, and "sparkle", and I developed a custom shader for the Tiger's Eye watch surface in order to give it an appropriate lustre in motion. In the case of these stills, I was also responsible for all aspects from composition to lighting to post production.